Color sells. Two identical gig bags in different colors can perform completely differently at retail — and for a brand, the color story is part of the identity. Here is how to approach color and finish decisions for a case or bag line.
Material Determines the Palette
- PU leather: rich, saturated colors and a premium matte or gloss finish.
- Microfiber: soft, muted tones; great for dusty pastels and greys.
- 1680D fabric: practical dark tones (black, charcoal, navy) plus accent panels.
- Crazy horse leather: aged, oil-tanned looks — browns, tan, cognac.
Build a Cohesive Story
Rather than many random colors, design a small palette: 2–3 core colors that carry most of the line, plus 1–2 accent colors for limited editions. Keep hardware and lining colors consistent across the line — consistency reads as quality.
Trends vs Timeless
Trend colors (seasonal brights) drive limited-edition sales but date quickly. Core black/charcoal/navy plus one signature brand color balances longevity and identity. For B2B and wholesale, safe core colors matter most — your customers stock what sells broadly.
Production Minimums
Custom colors have minimum order quantities because factories dye or source material per color. Confirm the MOQ per color early — it may change how many colors you can offer in a first run. Some factories keep stock colors ready for smaller orders.
Work With the Factory on Finishes
Finish details matter: embossed logos, contrast stitching, colored zippers and printed linings are low-cost ways to make a line look designed. Talk to our team about custom colors and finishes, or see our current color range for reference.