Pricing a guitar case line is a margin exercise: factory cost, freight, duties, channel margin and price positioning. Here is a practical framework.
The cost stack
- Factory ex-works price: material + labor + factory margin.
- Freight and insurance: sea freight for bulk, air for samples.
- Duties and taxes: varies by destination (EU, US, UK).
- Channel margin: distributor or retailer takes 40-60%.
Price positioning
Gig bags retail $20-60, semi-hard $50-120, hardshell $80-200, flight cases $150-400 in the US/EU markets. Your factory cost should leave 3-4x retail markup after channel margins.
Working backwards
Decide your retail price first, then subtract channel margin, duties and freight — the remainder is your target factory price. Share that target with us and we will spec the case to hit it.
Start with our How to Order guide or ask for a costing sheet.