Custom colors are a cheap way to differentiate. But they add inventory risk. Here is the math for brands.
The upside
- Brand recognition on stage and in stores.
- Premium feel at low cost.
- Social media content and shelf pop.
The cost
- MOQ per color locks inventory.
- Slow colors become dead stock.
- Lead time grows by 5-10 days.
Safe strategy
- Black + 1 hero color to start.
- Test the hero color for one season.
- Expand to 2-3 colors with data.
We do custom colors at small MOQ. Talk to us about your palette.