Color is a buying decision before players touch the case. Good color choices lift conversion; bad ones kill it.
What sells
- Black: always, 60-70% of sales.
- White: premium feel, popular for cases.
- Brown/tweed: vintage and acoustic buyers.
- Brand colors: differentiation.
How to choose
- Match the instrument finish.
- Match your brand palette.
- Consider seasonal accents.
- Offer 2-3 colors max per SKU to control inventory.
OEM color service
We can match any Pantone color on exteriors and interiors. Ask about custom colors.