Understanding MOQ: What Guitar Case Minimums Really Mean

MOQ is one of the first numbers a buyer asks about and one of the most misunderstood.

What MOQ covers

It is the minimum units per production run — usually per SKU and per color. A mixed order of 5 SKUs often multiplies the MOQ.

Why factories set it

Molds, cutting dies and material rolls need volume to be economical. MOQ protects both price and quality.

How to lower it

  • Combine colors into one run.
  • Order blanks and add your logo later.
  • Use stock designs instead of new molds.
  • Accept longer lead time.

Our flexible MOQ lets new brands start small. Ask about MOQ for your SKU list.